STS Group – PLN 157 million, the adjusted EBITDA in H1 2023
STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – from January to June of this year generated revenue of PLN 299 million, which means an increase of 14% year on year. In H1 2023, the Group’s net profit increased by 57% year on year, reaching the level of PLN 97 million. Adjusted EBITDA for the STS Group in H1 2023 amounted to PLN 157 million, i.e. 35% more than in the corresponding period of the previous year.
In the second quarter of this year, we continued to optimise processes within the STS Group. Therefore, in H1 of the year we significantly improved both the financial result and the adjusted EBITDA, which increased by 57% and 35% year on year, respectively. We assume that in the second half of the year the activity of our players will be higher, which should have a positive impact on our operational and financial indicators – says Mateusz Juroszek, President of the Management Board of STS Holding.
In H1 2023, STS Group generated NGR of nearly PLN 346 million, compared to PLN 296 million in the previous year. This represents a year-on-year increase by nearly 17%. From January to June 2023, the value of bets concluded by the clients of the STS Group amounted to PLN 2.302 billion, compared to PLN 2.189 billion last year. This represents a year-on-year increase by 5%. In H1 2023, the number of active users was 412,000. In H1 2023, the Group recorded 109 thousand new registrations, and the number of customers who made their first deposit amounted to 72 thousand.
In 2023, the STS Group ended its operations on foreign markets (licenses in the UK and Estonia), closing the possibility of registering accounts. The purpose of the reorganisation is to exploit, to the fullest extent possible, the potential of the Polish market.
On 7 July 2023, Entain Holdings (CEE) Ltd announced a tender offer to subscribe for the sale of shares of STS Holding S.A. The tender offer was announced in connection with the intention of Entain Holdings (CEE) Ltd to purchase 156,725,958 shares, representing in total 100% of the share capital of STS Holding. On 24 August 2023, Entain Holdings (CEE) Ltd, as a result of the transaction settlement, acquired a total of 155,591,656 shares in STS Holding S.A.
Entain Holdings (CEE) Ltd is a subsidiary of Entain PLC. Entain PLC owns 67.5% of the shares of Entain CEE. Emma Capital holds 22.5% of shares, while Mateusz and Zbigniew Juroszek’s family foundations hold 10% of shares. Entain Holdings (CEE) Ltd, apart from the STS Group, also owns the Croatian market leader – SuperSport.
STS press office
e-mail: [email protected]
About the STS Group
STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – was established in 1997. The ultimate parent company for the STS Group is Entain PLC. The portfolio of the STS Group includes sports betting, Virtual Sports, BetGames and a wide range of eSports.
The Group provides online services not only via the desktop website, but also through its mobile version, as well as Android and iOS dedicated applications and a network of approx. 400 retail betting shops across Poland. The Group is continuously improving its offering by, among others, providing more live bets and strengthening its leading position in the field of eSports. The bookmaker has also created its own withdrawal system – STSpay – allowing for quick transfers 24/7. The Group additionally owns Betsys – the company providing betting engine.
Thanks to effective 24/7 customer service, the Group can respond to increasing customer needs. Moreover, the company offers the opportunity to watch live sports events on the Internet, via STS TV. This service is also available to mobile users. Every month, the Company broadcasts nearly 5,000 sports events, including, among others, football, tennis, volleyball, basketball and other sports.
The bookmaker is actively involved in supporting Polish sport, being the largest private entity on the domestic sponsorship market. The Company is the official sponsor of the Polish National Football Team, Raków Częstochowa, Jagiellonia Białystok, Korona Kielce, Widzew Łódź, Zagłębie Lubin, Podbeskidzie Bielsko-Biała, and Grupa Azoty ZAKSA Kędzierzyn-Koźle. The Group also supports eSports.
The company has modern betting shops, which are located in every major city in Poland – there are approx. 400 of them in total throughout the country. The group employs approx. 1,200 people.