STS Group – another record results in Q4 and throughout 2022
The STS Group estimates that adjusted EBITDA in 2022 amounted to between PLN 265 and 275 million
STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – generated NGR of PLN 663 million in 2022, compared to PLN 565 million in the previous year, which means an increase of 17% year on year. The value of amounts staked by the customers of the STS Group amounted to PLN 4.679 billion, compared to PLN 4.492 billion in the previous year. The number of active users amounted to 783 thousand in 2022 and 693 thousand in 2021. In 2022, the Group recorded 439 thousand new registrations (370 thousand in 2021), and the number of customers who made their first deposit amounted to 317 thousand (249 thousand in 2021). All operational data is at historical highs. The Group’s preliminary estimates show that adjusted EBITDA last year amounted to between PLN 265 and 275 million.
In Q4 2022 alone, the Group generated the historically highest NGR on a quarterly basis; it amounted to PLN 200 million, compared to PLN 136 million in the previous year. The value of amounts staked by the customers of the STS Group in Q4 2022 amounted to PLN 1.38 billion, compared to PLN 1.218 billion in the previous year. In Q4 2022, the number of active customers was 542 thousand, compared to 386 thousand in Q4 2021. The number of registrations in Q4 2022 was 202,000, compared to 87,000 a year earlier. The number of customers making the first deposit in Q4 2021 amounted to 154 thousand, compared to 60 thousand a year earlier.
In line with our earlier announcements, Q4 2022 turned out to be record-breaking. The calendar of sports events and the World Championships held in Qatar contributed to high customer activity. Our offer attracted as many as two hundred thousand new players in the last three months of the year. During the World Cup alone, we had nearly half a million active customers – says Mateusz Juroszek, President of the Management Board of STS Holding.
In 2023, the Group is planning a number of activities aimed at increasing the profitability of its operations. To this end, the company is reorganising its operations, focusing on Poland and phasing out its activities under licenses in the UK and Estonia. The operating results achieved by STS S.A. in 2022 indicate the extremely high attractiveness of the Polish market. The company intends to concentrate its activities in order to be able to use the development potential in the country.
Operating data for last year clearly show that the domestic market is in a growth phase, despite the extremely difficult macroeconomic environment – the war in Ukraine, high inflation and economic stagnation. Therefore, we intend to use this potential as fully as possible and continue to strengthen our leading position in the country. For this purpose, since the beginning of this year, we have been focusing our activity exclusively on Poland. Our goal for the difficult year 2023 is greater efficiency of operations and a number of implemented savings. The new agreement with Polish Football Association, focus on the Polish market and a number of synergies resulting from changes in the structure of the Group will positively affect our profitability and facilitate further EBITDA growth – adds Mateusz Juroszek.
STS press office
e-mail: [email protected]
About the STS Group
STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – was established in 1997. The portfolio of the Group includes sports betting, Virtual Sports, BetGames and a wide range of eSports.
The Group provides online services not only via the desktop website, but also through its mobile version, as well as Android and iOS dedicated applications and a network of approx. 400 retail betting shops across Poland. The Group is continuously improving its offering by, among others, providing more live bets and strengthening its leading position in the field of eSports. The bookmaker has also created its own withdrawal system – STSpay – allowing for quick transfers 24/7. The Group additionally owns Betsys – the company providing betting engine.
Thanks to effective 24/7 customer service, the Group can respond to increasing customer needs. Also, the Company offers live broadcasts of sports events via STS TV, also available to users of mobile devices. Every month, the Company broadcasts nearly 5,000 sports events, including, among others, football, tennis, volleyball, basketball and other sports.
The bookmaker is actively involved in supporting Polish sport, being the largest private entity on the domestic sponsorship market. The Company is the official sponsor of the Polish National Football Team, the strategic sponsor of Lech Poznań, the main sponsor of Jagiellonia Białystok and the official bookmaker of Widzew Łódź, Lechia Gdańsk, Zagłębie Lubin, Polish Volleyball League and other clubs and sports associations. The Group also supports eSports.
The company has modern betting outlets, which are located in every major city in Poland – there are over 400 of them in total throughout the country. The group employs over 1,500 people.
STS Holding shares debuted on the WSE on 10 December 2021. The total value of the public offering was approx. PLN 1.1 billion, while the company’s capitalization resulting from the final price was approx. PLN 3.6 billion. The investors acquired 46,874,998 shares, or 30% of the share capital of STS Holding. The average reduction in subscriptions submitted by individual investors amounted to approx. 87.2%. Mateusz Juroszek and his family maintain 70% of the shareholding in the company.