The STS Group announces record-breaking financial results for 2021
Increase in adjusted EBITDA by 43% y-o-y, EBITDA margin to 38,2%.
STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – last year generated adjusted EBITDA at a record level of PLN 216 million, as compared to PLN 151 million in 2020. This represents a year-on-year increase of 43%. In 2021, the revenue of the STS Group amounted to PLN 498 million, as compared to PLN 389 million in 2020, which represented a year-on-year increase of 28%. The Group’s net profit increased by 29% last year, reaching the level of PLN 131 million. In 2021, STS S.A. – the main operating company of the STS Group – achieved a historical net result of as much as PLN 153 million, which means an increase by 21% year-on-year. The STS Group recorded the best financial results in history.
Profits generated by the companies of the STS Group will go to STS Holding and then, in line with the dividend policy of the Company, will be paid to shareholders. The dividend policy of STS Holding assumes the payment of 100% of the standalone net profit. Due to the holding structure of the Group, dividends will be paid out in tranches.
Last year was extremely intense for us. Not only did we achieve the best financial results in the history of our entire Group, but we also introduced STS Holding to the main market of the Warsaw Stock Exchange, and we also systematized our activities, simplifying the structure of the group. We have proved that thanks to numerous competitive advantages and a unique business model, we achieve extremely attractive financial and operational results. In line with our declarations, we will share the generated profit with the shareholders of STS Holding – says Mateusz Juroszek, CEO of STS Holding.
The STS Group also published operating data for Q1 2022. From January to March this year, NGR had a record quarterly value of over PLN 158 million, as compared to nearly PLN 138 million in Q1 2021, PLN 136 million in Q4 2021 , and in nearly PLN 158 million in the best quarter in history – Q2 2021. NGR is the value of amounts staked by the customers, less the winnings paid and gambling tax.
In the first three months of 2022, the value of amounts staked by customers of the STS Group was almost PLN 1.1 billion. The number of active users reached the number of 350,000. The Group acquired 64,000 new registrations, with 41,000 customers who made the first deposit.
The beginning of 2022 brought significant changes in the macroeconomic and geopolitical environment. Despite unfavorable circumstances – rising interest rates, the armed conflict in Ukraine and the tax chaos – we achieved very good operational indicators. Furthermore, thanks to the positive atmosphere around Polish sport, resulting from, inter alia, our national team’s promotion to the World Cup in Qatar, we are expecting even better results in H2 2022 and particularly good results at the end of the year. According to our predictions, the Group’s NGR will increase this year by 15-20%, and the EBITDA margin will reach the level of over 40% – says Mateusz Juroszek.
STS Group has previously reported an increase in key operating data for the record year of 2021. Last year, total value of bets placed by the customers was to nearly PLN 4.5 billion, while in 2020, it was nearly PLN 3.6 billion. The year-on-year growth was 25%.
STS Group estimated that NGR increased to a record approx. PLN 565 million in 2021. A year before, it was approx. PLN 434 million. This means an increase by approx. 30% yoy. NGR means value of bets placed by the customers, decreased by the winnings paid and gaming tax.
At the end of last year, there were 693,000 active users compared to 557,000 a year ago, which indicated an increase of 24%. From January to December 2021, the Group recorded 370,000 new registrations, while the year before, it was 314,000. Therefore, the year-on-year increase amounted to 18%.
Moreover, the number of customers who made their first deposit increased as well. In 2021, they accounted for 249,000 compared to 205,000 in 2020. This represents a year-on-year increase of 21%.
STS Group is the largest licensed bookmaker in Poland based on turnover, and also operates on an international scale through licenses in the United Kingdom and Estonia, from where it offers its services in several additional markets. The Group’s portfolio of services includes sports betting, virtual sports, an online casino (outside of Poland), BetGames and a wide range of betting services relating to esports.
The Group has been continuously implementing the “mobile-first” strategy based on its proprietary bookmaking system. The Company is focused on constant development of its own technology platform to meet needs of the most demanding customer and set new market standards and trends. The Group’s investments in the product portfolio and new technological solutions amounted to PLN 27.1 million in 2020, PLN 19.5 million in 2019 and PLN 6.5 million in 2018. In addition, in 2020 STS S.A. took control of the Czech technology company Betsys, in which it holds 74% of shares. Betsys is the main provider of IT solutions for a bookmaker in Poland, addressing the needs of both, online and retail channels. The Group’s product and platform development team consists in total of approximately 160 highly qualified professionals, including approximately 85 programmers, 55 other employees in technology and platform development, and 20 employees responsible for business intelligence and business analytics.
In the 9 months to 30 September 2021, the Group also increased its profitability. EBITDA for 9 months of this year amounted to PLN 177 million and was higher by nearly 93% y-o-y. EBITDA margin from January to September 2021 reached 41%, compared to 31% in the corresponding period in 2020.
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About STS Group
Founded in 1997, the Group is the largest bookmaking company in Poland, which also operates on the international market. The bookmaker is licensed in the UK and Estonia from where it offers services on several foreign markets. It offers betting products including sports betting, Esports, Virtual Sports, BetGames and online casino in select markets.
The Group provides online services via desktop and mobile websites, dedicated Android and iOS applications as well as approximately 400 retail betting shops across Poland. The Group is continuously improving its offering by, among others, providing more live bets and strengthening its leading position in the field of eSports. The bookmaker has also created its own withdrawal system – STSpay – allowing for quick transfers 24/7. The Group additionally owns Betsys – the company providing betting engine.
Thanks to effective 24/7 customer service, the Group can respond to increasing customer needs. The Company offers live broadcasts of sports events via STS TV, also available to users of mobile devices. Every month, the Company broadcasts nearly 5,000 sports events, including, among others, football, tennis, volleyball, basketball and other sports.
The Group is actively involved in supporting Polish sport, being the largest private entity on the domestic sponsorship market. The company is the official sponsor of the Polish national football team, the strategic sponsor of Lech Poznań, the main sponsor of Jagiellonia Białystok as well as the official sponsor of Cracovia, Pogoń Szczecin, Górnik Łęczna, Zagłębie Lubin, the Polish Volleyball League and other sports clubs and associations. The Group is also committed to supporting eSports.
The online channels are supplemented by c. 400 modern betting shops located in every major city in Poland which additionally increase brand recognition. The Group employs over 1,500 people.
In February 2019, the Group began operations outside of Poland – the bookmaker obtained a license in the United Kingdom and subsequently in Estonia, from where it offers services on several other markets. The Group was the first Polish bookmaker to start operations abroad. In addition, the Group is present in the Czech Republic (Betsys) and Malta. Moreover, the Group is looking at the Dutch market and is considering applying for a gambling license in that country. The Group’s focus remains on Poland, but the Group expects that its international product offering, including the online casino, will grow its contribution to the Group’s operations in the future. The Company does not rule out interest in entering new markets, as well as the commercialisation of the Betsys system in order to offer it to other bookmaking operators in Central and Eastern Europe in countries where the Group does not operate.
On December 10, 2021 shares of STS Holding debuted on the WSE. The total value of the Offering is c. PLN 1.1 billion, while the market capitalization of the Company as a result of the Final Price for the Offer Shares is c. PLN 3.6 billion. The investors acquired 46,874,998 shares, constituting c. 30% of the share capital of STS Holding S.A. The average reduction rate for subscriptions placed by Retail Investors was c. 87.2%. Mateusz Juroszek, together with his family, retains a c. 70% shareholding in the Company.