STS Holding – a very good first half of 2022
STS Group – one of the largest bookmakers in Central Europe and the market leader in Poland – generated NGR of over PLN 296 million in the first half of 2022, compared to nearly PLN 296 million last year. From January to June 2022, the value of bets concluded by the clients of the STS Group amounted to PLN 2.189 billion, compared to PLN 2.222 billion last year. Only in the second quarter of this year, the value of bets was higher than in the first quarter of this year and in the second quarter of the last year. It is worth noting that in Q2 2021, the EURO 2020 was held, and this year’s World Championship in Qatar will start in Q4 2022.
In the second quarter of 2022, the number of active users amounted to 375 thousand. From April to June this year, the Group acquired 92,000 new registrations, with 66,000 customers who made the first deposit.
In the first half of this year, we achieved very good operating results. We have slightly improved NGR – the value of amounts staked by the customers, less the winnings paid and gambling and lottery tax – compared to the same period last year. It is worth noting that in 2021, the EURO 2020 was played in that period. In the second half of this year, we hope that the very attractive calendar of sports events and the World Championships in Qatar will allow us to develop even better operating indicators, which will also positively translate into financial results – says Mateusz Juroszek, President of the Management Board of STS Holding.
The STS Group is the largest bookmaker in Poland in terms of turnover, operating also on an international scal, thanks to the licenses in Great Britain and Estonia, from where it offers services on several markets. The poducts offered by the Group include sports betting, Virtual Sports, online casino (outside of Poland), BetGames and a wide range of eSports.
For many years, the group has been continuously implementing the “mobile-first” strategy based on the proprietary bookmaker system. It is constantly developing its own technology platform to meet customer needs and set market trends. The Group’s investments in the product portfolio and technological solutions in 2021 amounted to PLN 29 million. Furthermore, in 2020, STS S.A. took control of Betsys, the Czech technology company, in which it currently holds 74% of shares. Betsys is the main provider of IT solutions for the bookmaker in Poland, both for online and retail channels. In total, the Group’s product and platform development team consists of about 160 highly qualified specialists, including approximately 85 programmers, 55 other employees in technology and platform development, and 20 people dealing with business intelligence and business analytics.
From January to March this year, the Group generated PLN 158 million of NGR, which was a record level on a quarterly basis. This means an increase of 15% y-o-y. Adjusted EBITDA in the first quarter of this year amounted to PLN 72 million, compared to PLN 61 million a year before. There was a year-on-year increase by 17%. In Q1 2022, the revenue of the STS Group amounted to PLN 142 million, as compared to PLN 125 million in Q1 2021, which represented a year-on-year increase of 14%. In Q1 2022, STS S.A. – the main operating company of the STS Group – achieved a net result of as much as PLN 59 million, which means an increase by 24% year-on-year.
STS press office
e-mail: [email protected]
About the STS Group
Founded in 1997, STS is the largest bookmaking company in Poland, which also operates on the international market. The bookmaker is licensed in the UK and Estonia, from which it offers services on several markets. The portfolio of the Group includes sports betting, Virtual Sports, online casino (excluding Poland), BetGames and a wide range of eSports.
The Group provides online services not only via the desktop website, but also through its mobile version, as well as dedicated Android and iOS applications and a network of approx. 400 retail betting shops across Poland. The Group is continuously improving its offering by, among others, providing more live bets and strengthening its leading position in the field of eSports. The bookmaker has also created its own withdrawal system – STSpay – allowing for quick transfers 24/7. The Group additionally owns Betsys – the company providing betting engine.
Thanks to effective 24/7 customer service, the Group can respond to increasing customer needs. Also, the Company offers live broadcasts of sports events via STS TV, also available to users of mobile devices. Every month, the Company broadcasts nearly 5,000 sports events, including, among others, football, tennis, volleyball, basketball and other sports.
The bookmaker is actively involved in supporting Polish sport, being the largest private entity on the domestic sponsorship market. The Company is the official sponsor of the Polish National Football Team, the strategic sponsor of Lech Poznań, the main sponsor of Jagiellonia Białystok and the official sponsor of Cracovia, Pogoń Szczecin, Górnik Łęczna, Zagłębie Lubin, Polish Volleyball League and other clubs and sports associations. The Group also supports eSports.
The company has modern betting outlets, which are located in every major city in Poland – there are over 400 of them in total throughout the country. The group employs over 1,500 people.
In February 2019, the Group started operating on European markets. Outside Poland, the bookmaker is licensed in the UK and Estonia, from which it offers services on several markets. The group is the first Polish bookmaker to start operating abroad. In addition, the Group operates in the Czech Republic (Betsys) and Malta. Additionally, the Group is looking at the Dutch market and is considering applying for a license to organize gambling games in this country. The Group remains focused on Poland, but it expects its international offering, including its online casino, to be a growing and important part of the Group’s operations in the future. The company also does not rule out the interest in new directions of foreign expansion and the commercialization of the Betsys system in order to offer it to other bookmaking operators in Central and Eastern Europe, in the markets where the Group is not operating.
STS Holding shares debuted on the WSE on December 10, 2021. The total value of the public offering was approx. PLN 1.1 billion, while the company’s capitalization resulting from the final price was approx. PLN 3.6 billion. The investors acquired 46,874,998 shares, or 30% of the share capital of STS Holding. The average reduction in subscriptions submitted by individual investors amounted to approx. 87.2%. Mateusz Juroszek and his family maintain 70% of the shareholding in the company.