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Sports betting market in Poland
The Company’s most important market is Poland, where the Group estimates it has a 46% share of the Polish betting market as of the end of 2020 (in terms of turnover, based on Ministry of Finance data for 2020). Even though the Group has a dominant position on the Polish market, it faces continuous competition from both established market players and new entrants to the market. Nine new players joined the market in the years 2019-2021. For example, Betclic and Betfan, following the commencement of their operations in Poland in 2019, managed to obtain, respectively, a 4% and 3% share of the Polish sports betting market in 2020 (according to STS S.A.’s estimates based on the Ministry of Finance’s data).
The betting companies compete mainly by expanding their product offerings in the form of introducing services with growth potential, such as live betting, virtual sports, eSports or other forms of betting such as simulated card games introduced by STS S.A. in 2019 (BetGames).